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The quality, I think, is beautiful. I love the touches and the finishes and the mixture of the different surfaces of the albums and the products. Just the sheer beauty of them. I’m drawn to product. I’m drawn to good, strong product that’s going to look good in many different homes.

People buy what they see. It's good to show them samples so they can see the quality and realise that what you are offering they are not going to be able to get at their local store. That it's something unique and it's beautiful and it's a little bit different and a little bit special.

We can tell our customers a lot about how great the products are, but if they can not see and touch, it's hard to imagine what the real product might look like. We can show many pictures on iPad, but they can feel and see the quality only when the product is in their hands. And for these three reasons, we need sample albums in the studio, so that our customers can fall in love with our work and products we offer and make a decision to buy them.